Most people say “education marketing” as if it’s one job. It covers a preschool, a PSLE tuition centre, a coding enrichment class, and a private school, and you can’t market those the same way. The parent choosing a preschool wants to know...
Most tuition centre owners think getting more students is one thing: run more ads. Turn up the tap, more students come out. It rarely works that way. Getting more students is a chain, not a tap. A parent has to find you, pick you over the centre down the road, take a...
Singapore has one of the most competitive tuition markets in the world. Spending runs well over a billion dollars a year, around seven in ten students take some form of tuition, and tens of thousands of tuition searches happen on Google every month. The demand is...
Every tuition centre owner and private tutor wants the same thing. More enquiries from the right parents, without wasting money or time chasing the wrong ones. After seven years marketing for 179 education brands across Singapore, the pattern is hard to miss. Most...
If you run a tuition centre, enrichment centre, preschool, private school, or any other education business in Singapore, you have probably been approached by a marketing agency at some point. Maybe more than once. Most of them will tell you they work with education...
