The PACK Method Online Course For Tutors Who Want To Get More Students & Pack Their Classrooms
What Makes Up PACK Method?
The key step at the start is to know who exactly you’re selling to.
This sounds simple, but often tutors overgeneralise their market without knowing it.
“I am looking for parents who need tuition between primary 1 to jc2, English math science chinese”
Every 100 centres I consult with, I get at least 80 centres who will tell me this is their market.
That’s too general!
The result is that people don’t resonate with you, and they don’t end up signing up for anything that you offer.
Let me share with you a quick example of pinpointing the right market.
For example, offering tuition in general
Vs offering Secondary school tuition
Vs offering Secondary 2 tuition
Vs offering tuition for sec2 children scoring C in Science and looking to get a strong B to successfully stream into triple science stream in Sec3.
Do you see how the strength of the tuition services automatically improves as we narrow the market down?
One common objection is that the end-market might be too small.
Here’s a quick example to disprove that:
A brand we all know that starts with T, their initial positioning has always been for “elite students”.
The minority who gets the best only after they pass the entrance exams etc etc..
But do only elites end up signing up for their services?
No, almost everyone you know desires to get their child into T…
Marketing your tutoring services is essentially that way.
So ONE. Start with a clear and focused market.
So let me pose this question back to you again:
WHO exactly are you selling to?
In my Pinpointing process, I have a series of 16 questions to ask yourself to exactly pinpoint the type of parent and student, as well as their underlying problems –
Here’s 5 of them:
1. Which level/subject/grade combination is your ideal student?
2. What problems and pains do the students face?
3. What are the top 3 reasons they have not found a solution until now?
4. What do parents feel about their children (the student) not doing well? How aware are they of their child’s real problems and pains?
5. Do the parents/students want to be served by you and do you want to serve them?
In case I’ve not emphasised this earlier…
Tutoring is a unique market where the person who buys the service is NOT the consumer of the service.
And it gets more challenging when the parent and the student(child) both have different problems and perceived “solutions” to these problems.
This means you need to dig deep and pinpoint both the ideal parent AND ideal student you want.
One of the core things that will surface here once you’ve done it right…
Is the Real Underlying Problem (RUP) that they face… which you can solve.
When you know that, it clears the ground to let you then proceed to #2…
This is the part where you get ammunition to attract your ideal parent.
There are 3 things you need to assemble to become the top choice for your ideal parent…
And you need to assemble them in this specific order (if not you might have to backtrack and do double work)
1. Tutor Positioning (TP)
The key to your positioning is that it should be unique and immediately beneficial to your ideal parent.
“Problem Sum” Specialist for B children to reach A.
Could be one.
You know you’ve done it right when it’s punchy AND it immediately rings a bell when your ideal parent/student sees it.
There are many other ways to position especially if your market is crowded… there’s about 7 factors that you can consider.
2. Unique Method (UM)
After you position, you develop your unique method.
It should be based on how you actually teach.
Riding on my earlier example … it could be a 3-step way to solve problem sums that usually takes 5 steps.
Saving time for checking… securing more marks in the exam…
Most tutors usually don’t have a UM, and that’s why they fail to stand out and attract enquiries.
By the way, there’s also another big secret and benefit to developing this…
The unique method will also help you start to develop your tutor branding, which is essential if you ever want to expand next time…
Or if you eventually want to “sell” your proprietary method and handover to another tutor for retirement. 🙂
Last but not least, you need your…
3. Risk-Free Offer (RFO)
The Risk-Free Offer is basically your introductory opportunity to educate them about yourself and get their firm commitment to leave their name, email and phone number with you.
Generally speaking, there are 3 main offers you want to consider.
– An introductory webinar
– A trial class
– A consultation
Plus, you need to add various elements to make this a no-brainer.
There’s a complete list of 21 elements you can consider, for example…
Crafting attractive bonuses (there are ways to make this delivery-free on your end and bind them to a stronger commitment)
Guarantees (and no, it doesn’t always have to be a refund…)
And so on…
But all in all, it should be about 5-7 bullets of what your ideal client can expect to get when they enquire with you now.
It MUST be a good deal.
Whichever is more suitable, it depends on your profile.
With my clients, I provide templates and flows which they can use to:
Determine which offer is the most suitable for them AND their ideal parent…
As well as how to run and improve the offer effectively…
Once you have these 3, you’re then ready to move on to #3…
Good copywriting is one of the most powerful tools in your arsenal to differentiate and stand out vs other tutors.
This is because unlike products, tutoring is intangible.
Which means you gotta make extra effort to make it as tangible as you possibly can.
“Experienced tutors with 20 years experience, small class sizes, convenient location”
IS NOT good copy.
Good copywriting is…
When you actually begin to flesh out everything that you need to educate your prospects on things like.
Something that “hooks” their attention to read more…
The symptoms they are seeing…
The REAL underlying problem (RUP) they are facing…
The unique method (UM) that solves this problem…
Your positioning and credibility to deliver this unique method…
Proof that you have created results in the past…
Your Risk Free Offer (RFO) that is painless and easy for them to commit to…
Why they should commit now vs committing in the future…
A clear way to take action…
(p.s. see how you’ve assembled these in step 2 earlier?)
You can start to see how all this can’t possibly be compiled into 3 lines… 1 paragraph.
You can imagine that the ad gets pretty long.
And the surprising thing is…
It works better than short & brief copywriting!
Marketing is essentially sales in word form.
So compare this to a sales meeting.
Would you say a 1-minute sales meeting is more effective than a 30-minute sales meeting?
Of course not.
Or you can even compare this with movies.
Is a 1-hour low budget action flick better than a 2.5-hour marvel avengers movie?
You get the idea…
The same way it works for good copywriting.
It doesn’t have to be long. But it has to be enough to convince your prospect that you’re THE expert…
And the most logical choice they should go for.
If you get the right market,
They will read and digest every single word.
(Just like you’re digesting every word I’m typing right now)
The best part?
This means they are pre-sold on your “tutor brand” and likely to be quality enquiries who are more serious as well.
There are nuances to each segment and 11 steps in total…
But I’ve already outlined the overall copywriting flow for you above.
Once you get your copywriting down, you’re at the last and possibly most important step…
4. Key Channels
This is the last step of PACK and it’s also the most critical.
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
If it’s not in the right channel, you’re not gonna get anyone.
As you know, I’ve done a lot of research and actual testing in this domain.
Tutor Directories and Matching…
Even annoying ones that appear when you play your favourite phone game…
If you can name it, I’ve tested it.
When I pit them all against this one channel, they lose in terms of efficiency.
I think cost per enquiry is the most efficient measurement there is.
I’m just gonna give the answer right to you.
It’s Facebook / Instagram.
No matter what I pit against Facebook, it wins. Period.
Because it’s just so powerful compared to other channels.
– You can use it to target people within a 5km radius around your neighbourhood (even specific buildings if you want to)
– You can target specific interests that correlate with major examinations or test preparations.
– You can outline specific age groups who you know are likely to be parents of a certain children age group … you can even target parents and people who are married directly
And much more…
That’s the same reason why I’ve honed and developed a foolproof system to launch your Facebook ad.
It takes less than an hour to setup if you know how to use a computer…
And I’ve done it in a way where you don’t need a website, and you don’t need to pay for any support system at all…
So it’s budget-friendly (most tutors I work with operate on a really small budget compared to say, e-commerce)
P.S. Here’s a quick hint. If you’ve tried running Facebook ads and it didn’t work for you, you can probably locate the issue under step 1,2 or 3 of the PACK method.
The moment you implement the PACK Method correctly, you’ve done the heavy lifting work once and for all.
You don’t even need to maintain it much if you’re running on a small scale…
And you’ll get notifications on your phone to followup with…
It’s easy, and it’s friendly for busy tutors who really don’t have much extra time to spare.
[Math Books] “Experienced multiple team wins like growth from 3 figures day to 5 figures day within the span of one year!”
[Play Enrichment & Robotics] “The initial advertisements were so successful that we’re still using them 3 years later… even managed to secure new franchisees!”
[Physics & Chemistry Tutor] “I saw results from the first day. Eventually, I was able to make back a lot more than I invested in them.”
Master Tuition Marketing With… 5 Core Modules
Tutor Marketing Strategy
My insider Tutor Marketing Strategy that has generated over 17,500 enquiries and 2,500 students for my clients…
… you must ask yourself to pinpoint your ideal student successfully (and ideal parent)
Tutor Positioning, Unique Method & Risk-Free Offers
The exact formula to craft yours to stand out and attract your ideal students despite a crowded sea of tutors
11-Step Tutor Ad Copywriting Formula
… so that you can write your first powerful ad easily! (Some of my tutors wrote ads that lasted 4 years!)
Facebook/ Instagram Campaign Setup Structure
A screen by screen walkthrough and setup secrets I learned from spending over $625,000 on tuition ads.
7 Support Modules…
1. Tutor Followup System Templates
A template that generates 10 emails, phone messages & call scripts customised to your tutoring services!
2. Tutor Webinars / Workshop System
15-Step flow, proven webinar slide template and webinar script that has helped my clients consistently convert as much as 30-50% of their attendees!
3. 24 Referral Systems & Templates
… that has helped my tutors get more students for free!
4. 7-Figure Tutor Facebook Ad Scaling System
How to scale your digital ads above $1,000/day and build a 7-figure tuition empire!
5. Tutor Email Marketing System & Templates
The 3VS1 system and a full set of 10+ copy-paste email templates to build and nurture a list of students & parents who will sign up for classes after classes!
6. Tutor Testimonial/ Review Collection System
A complete template you can copy and send to your students and parents to collect powerful testimonials that showcase your results without feeling awkward.
7. Tutor Landing Pages
15 Steps to build a one-page website that gets you enquiries… plus a free template that you can immediately use and save time!
6 Bonus Modules
How To Sell Online Classes
… successfully and get students despite lockdowns and social distancing!
The Ace Math Case Study
A full behind-the-scenes breakdown of how I helped a private tutor start from 0 student to getting her first 20 students!
Tutor Strategic Thinking & Product Creation
For advanced tutors. how to go beyond tuition and productise your teaching into books, courses, memberships and more!
The Tutor Lead Magnet Formula
How to build your first email list to thousands of subscribers and what to do to nurture them into students successfully
Designing Eye-Catching Tutor Ad Images
Want to know the secret to what stands out online and how to create them even if you’re not a professional designer? We’ll show it to you!
Tutor & Student Story Crafting
How to differentiate yourself and your brand using tutor & student stories
What’s Inside PACK Method?
[Chinese Tutor & Enrichment] “Best we have worked with so far… Instrumental to our growth from 2 centres to 4 centres!”
[Math Tuition & Enrichment] “Expertise to understand very niche groups… filled rooms after rooms of parents to share our programme!”
[English] “Under his stewardship, we have managed to reach out and impact more students than we could have imagined.”
1. What does PACK Method stand for and why it's important?
PACK stands for Pinpoint, Assemble, Copy, and Key Channels.
It’s a four-step tutor marketing process I’ve used to work with over 50+ tutors over the past 5 years.
The reason The PACK Method is so important is because it provides a systematised, step-by-step approach to writing sales copy.
With Pinpoint, you’ll gain a strong perspective of your ideal parent/student as well as their Real Underlying Problem.
With Assemble, you’ll gather and craft the 3 Essentials that will help you stand out and be more attractive to your ideal parent/student — Tutor Positioning, Unique Method and Risk-Free Offer.
With Copy, you’ll have a step by step process and templates to write any form of tutor advertisement — that gets you more enquiries compared to what you’re currently doing.
With Key Channels, you’ll get all the latest insights and best practices to run digital marketing ads online using Facebook or Instagram… so you don’t have to waste money doing tests on your own.
2. Who can benefit from The PACK Method?
Pretty much any tutor…
Or even teacher looking to leave school and start your private tutoring practice…
Be it academic subjects, or enrichment.
It can also work for businesses with similar models as tutoring.
Plus, this can also be for education consultants… or even freelancers & agencies who market, or plan to open a marketing arm for tutors & other educators. (I will likely have referrals for you too as I can’t serve all the tutor enquiries myself…)
With the PACK Method, you’ll be benefitting by having a complete system that teaches you how to get enquiries.
With the PACK Method, you’ll finally get full control over your number of students once and for all.
Having said this… let me also lay out-
Who is this NOT for?
– Tutors not willing to put in work to learn like a student, make mistakes and improve themselves
– Tutors who are not ready to set aside a marketing budget of at least $15 a day for 1 month
– Tutors who already have a highly sophisticated marketing engine… getting consistent students already and you don’t need additional help at all
– Tutors who are already at full capacity
– Tutors who do not want to handcraft success marketing campaigns or work with simple technology at all
– Tutors who do not want to invest in themselves and their own business
– Tutors who expect a miracle pill and instant results
If you belong to any of the above, the PACK Method is NOT for you.
3. Is the PACK Method just for writing Facebook ads?
The PACK Method was originally created to help tutors get more students using Facebook ads.
But as you can see inside the program… it also works to virtually any type of marketing you do as a tutor.
You can apply these to your flyers…
On your tutor directory assignment postings…
Even to get more referrals…
The options are endless, as long as your objective is to get more students. The PACK Method will apply to you.
4. What's included in the PACK Method?
Inside The PACK Method…
You’re given my entire PACK Method…
In clear, step-by-step, details.
It’s a training program that’s LOADED with over-the-shoulder videos where I am:
- Breaking down each step of PACK in a logical, easy to understand way…
- Walking-you-through multiple examples in each step
- Then actually showing each step in “real time” for you – that way you can watch the entire PACK process from start-to-finish.
The heart of the system is 5 Core Modules, and here’s what they are:
Core Module #1: Welcome
Core Module #2: Pinpoint
Core Module #3: Assemble
Core Module #4: Copy
Core Module #5: Key Channels
And if that weren’t enough…
The PACK Method also comes with 7 Support Modules:
Support Module #1: Tutor Followup System
Support Module #2: Tutor Webinars / Mass Enrollment System
Support Module #3: Tutor Referral System
Support Module #4: 7-Figure Tutor Facebook Ad Scaling System
Support Module #5: Tutor Email Marketing System & Templates
Support Module #6: Tutor Testimonial/Review Collection System
Support Module #7: Tutor Landing Pages
And 6 Bonuses!
Bonus Module #1: How To Sell Online Classes (Covid Special)
Bonus Module #2: The Ace Math Case Study
Bonus Module #3: Tutor Strategic Thinking & Product Creation
Bonus Module #4: The Tutor Lead Magnet Formula
Bonus Module #5: Designing Eye-Catching Tutor Ad Images
Bonus Module #6: Tutor & Student Story Crafting
5. Is this a limited time offer?
This part is totally the “urgency” part…
Where I’m telling you it’s urgent to get The PACK Method today while it’s still online…
So you buy today, instead of putting it off until tomorrow.
In this section, I’ve got to tell you that this website could be taken down at any time…
And that’s pretty standard marketing stuff…
Although in this case…
It really is also true.
The reason for this “scarcity” here…
Is because I’m really not sure how my clients are going to react to this page or offer…
And considering they’re paying me upwards of $36,000 per year to be trained in The PACK Method…
Yet you’re getting the whole program today, for 1/100 of the normal cost…
If my clients are too pissed about this…
Then I really will take this page down and stop offering The PACK Method to the public.
6. Who is the trainer and what are their credentials?
I’m Gary, the Founder of Tuition Marketing Formula.
I run an agency specialising in advertising for tutors, and as of now. Here’s my experience:
– Partnered over 50+ tutors to grow their students over the past 5 years
– Directly generated over 12,500+ enquiries & $7.5 million worth of student fees for clients
– Experienced with marketing most subjects across the board — English, Math, Science, Chinese, Physics, Chemistry, Biology, IP, IB across Preschool, Primary, Secondary & JC Levels.
– Experienced with tutors, large tuition chains, enrichment centres, private schools & universities. Developed 27+ customised strategies depending on your current number of students.
– Regional Presence: We’ve participated in projects in Singapore, Hong Kong, Shanghai, Malaysia, Vietnam, Phillippines, India, UK & US as well.
7. How do I get started with The PACK Method?
That part’s easy!
Just click the button you see below right now, and then complete the order form on the next page.
After you do that, you’ll have instant access to the members area…
You’ll have instant access to the 5 Core Modules, 7 Support Modules and 6 Bonus Modules under The PACK Method.
This means that in a matter of a few short minutes from now…
You could already be on your way to mastering PACK…
And changing your life in the process!
Just click the button you see below right now, and then complete the order form on the next page.