About Tuition Marketing Formula (TMF)
Singapore’s Tuition and Education Marketing Agency
Founded in 2019, TMF is a tuition and education marketing agency based in Singapore, run by Gary and Mel. We work exclusively with tuition centres, private tutors, enrichment centres, preschools, private schools, and universities across Singapore.
Over the past 7 years, we have helped 179 education brands generate more than 340,000 student enquiries and drive $204 million in tuition fees through Facebook and Instagram ads, Google ads, and full digital marketing systems.
Every campaign we have run, every ad we have written, and every marketing system we have built has been for an educator. That focus is what makes us different from a general marketing agency.
OUR TEAM
When you work with TMF, you work directly with Gary and Mel. No middlemen, no outsourcing, no handing your account to a team you have never met.
Because we work exclusively in the Singapore education industry, we understand how parents think at every stage of the exam calendar, from PSLE to O Levels to A Levels. That means less time educating us about your market and more time spent on campaigns that actually work.
We check every campaign every day including weekends. When something needs to be fixed or scaled, we act on it the same day.
Gary
Gary personally handles strategy and copywriting for every client. He created the PACK Method, TMF’s proprietary tuition marketing system used by private tutors and small centres across Singapore.
Mel
Mel runs the design and technical side of the agency. She builds every ad creative, campaign, landing page, funnel, and tracking setup. Gary writes the words, Mel makes everything work.
Interested in Working Together?
We keep our client list small so every centre gets our full attention. Get in touch to start a conversation, or subscribe to hear from us when a spot opens up.
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Copyright 2019 to present, Tuition Marketing Formula (TMF) | Singapore Tuition and Education Marketing Agency. A subsidiary of Spearhead Digital Pte Ltd. All Rights Reserved.